Last Updated on April 11, 2024

Nir Eyal is a master of habit change, and has actually inspired the Sunnyside product through and through. The habit loops that you’re forming by using Sunnyside are tied directly to the work that Nir has done. In fact, we’re proud to call Nir an investor and advisor to Sunnyside.

In this conversation, Nir discusses his inspiration for writing books on psychology, technology, and business, particularly focusing on the intersection of behavior and product design.

He shares his personal experience with addiction and the role of pain in driving addictive behaviors. Nir emphasizes the importance of understanding discomfort and developing skills to cope with it, rather than relying on labels or external factors.

He also discusses the concept of mindful drinking and the importance of aligning actions with personal values and intentions. In this conversation, Nir Eyal discusses his personal experience managing alcohol consumption during COVID-19 and the importance of authenticity and values in making decisions. He also highlights the role of technology, specifically the Sunnyside app, in changing unhealthy habits.

The Hook Model is introduced as a framework for habit formation, and the importance of community support is emphasized. The conversation concludes with a discussion on measuring success and engagement, as well as Nir’s future projects and ventures.

View all streaming options here.

Key takeaways

• Understanding the role of pain and discomfort in addiction can help in developing healthier habits.
• Labels can be limiting and may absolve individuals of agency and responsibility.
• Mindful drinking involves making intentional choices about alcohol consumption based on personal values and intentions.
• Developing skills to cope with discomfort is crucial for managing addictive behaviors and distractions.
• Traction, or actions that align with personal values and intentions, is the key to living a fulfilling life. During challenging times, such as the COVID-19 pandemic, it is important to be mindful of how internal triggers, such as loneliness and stress, can influence our behavior and lead to unhealthy habits.
• The sober test is a valuable tool for determining whether we genuinely enjoy certain activities or if we are simply engaging in them because of societal expectations or the influence of others.
• Living a life aligned with our values requires forethought and intentionality. By considering how we want to spend our time and making decisions based on our desired identity, we can minimize regret and live a more fulfilling life.
• Technology, when used consciously and purposefully, can play a positive role in managing and changing unhealthy habits. Apps like Sunnyside provide support and community for individuals seeking to moderate their alcohol consumption.
• Measuring success in habit change involves tracking engagement and retention. The ability of a product or service to keep users coming back indicates its effectiveness in meeting their needs and facilitating behavior change.
• Nir Eyal is working on a new book that addresses a problem he personally wants to solve, highlighting the importance of writing about topics that resonate with the author’s own experiences and interests.